HISPANIC TARGET MEDIA INC.

ARIZONA

FREQUENCY: "95.9 FM" 
CALL SIGNS: KUKY 
FORMAT: REGIONAL MEXICAN, TEX-MEX, SPANISH POP, ENGLISH POP, NEWS IN ENGLISH AND SPANISH.
COVERAGE: IT COVERS YUMA, WHICH IS ONE OF THE MOST RAPID GROWING CITIES IN ARIZONA.  IT ALSO COVERS THE CITIES OF FOOT HILLS, SOMERTON, THE IMPERIAL VALLEY IN CALIFORNIA, SAN LUIS, AZ.  AND SAN LUIS RIO COLORADO IN THE MEXICAN STATE OF SONORA.
DEMOGRAPHICS:
Total Yuma County population in July 2008 = 194,322
Our station covers all of yuma county with city grade signal.
The Mexican city of San Luis Rio Colorado, Sonora had a population of 138,796 in 2005.
The Estimated number of people reached by this station is 333,118. 
Population Report in Yuma County, Arizona:

  • Hispanic (50.5%)
  • White Non-Hispanic (44.3%)
  • Other race (23.6%)
  • Two or more races (3.2%)
  • American Indian (2.2%)
  • Black (2.2%)
(Total can be greater than 100% because Hispanics could be counted in other races)
source: city-data.com

FLORIDA

FREQUENCY: 107.7 FM
CALL SIGN: WAJP
FORMAT:Country Music, Regional Spanish Music, News in english and spanish.
COVERAGE:Its primary coverage area includes the cities of Perry, Lamont, Fenholloway, Sirmans, Hampton Springs, and Athena.  Its secondary area covers Tallahassee, Live Oak, and Lake City.
Estimated people covered by station:  71,546
Demographics for Taylor County:
White persons                                                    78%
Black persons                                                 19.2%
American Indian or Alaskan                               1%
Asian Persons                                                     .6%
Native Hawaiian or Pacific Islander                 .1%
Hispanic                                                              1.9%
Other races                                                           .1%
(Total can be more than 100% because Hispanics may be counted in other races).
Source: Taylor County

New Mexico

Frequency: 96.1 FM
Call Sign: KALN
Format: Regional Mexican, Spanish Pop, News in English and Spanish
Coverage:Roswell, Dexter, Pecos, Mescalero, Riverside, Picacho.  Its secondary area covers Ruidoso, Tularosa, and Carlsbad.
Population Report for Chaves County:
White                                               52.6%
African Americans                           1.7%
Hispanic                                         44.0%
Native Americans                              .7%
Asian                                                    .4%
Pacific Islanders                                .1%
Mixed Races                                       .9%
Others                                                  .1%

Estimated people reached by the station: 152,074

Texas

.Call signs: KJJS
Frequency: 103.9
FORMAT: Regional Mexican Music, TexMex, Spanish Pop, News in English and Spanish.
Coverage: Zapata,Tx.-City near the Mexican-Northamerican border where the cities of Laredo,Tx. and Nuevo Laredo Tmps. converge, these are the cities with more land cargo traffic in the world due to the thousands of trailers passing through the border from one country to the other.  Our radio station "La Rancherita" in Zapata is listened in its primary coverage area in the cities of Roma, San Ygnacio, Ramireño, and El Cenizo.  Its secondary coverage includes Laredo, Rio Grande City, Escobares among other communities.
POPULATION COVERED BY KJJS "LA RANCHERITA" 103.9
CITY                                        POPULATION                                   COMMENTS
ZAPATA,TX.                                  5,500                             
SAN YGNACIO,TX.                      1,100
RAMIREÑO,TX.                               110
EL CENIZO,TX.                            3,850
ESCOBAS,TX.                                 110
LOPENO,TX.                                    220
EL SAUZ,TX.                                    110
ROMA,TX.                                    11,000
ESCOBARES,TX.                         2,200
MIER,TMPS.                                  7,700
CD.MIGUEL ALEMAN,TMPS.   18,431
CASAS,TMPS.                               5,500
RIO GRANDE CITY,TMPS.       13,200
SALINENO,TX.                                 334
GUERRERO,N.L.                         5,500
HEBRONVILLE,TX.                      6,600
FALCONHEIGHTS,TX.                    440
LAREDO,TX.                                74,559                        We cover the southern part of Laredo at an estimated 25% of the total city population.  Our company will soon air a  
                                                                                           new station with 100% coverage of Laredo´s population.

TOTAL                                        132,437

                                                                              
                                                DEMOGRAPHICS
TOTAL POPULATION                                 100%
WHITE                                                        14.50%
AFRO AMERICANS                                       .20%
HISPANIC                                                    85.0%
AMERICAN NATIVES                                      .1%
ASIAN                                                                 .1%
PACIFIC ISLANDERS                                     .0%
MIXED RACES                                                  .1%
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CALL SIGNS:    KGWT
FREQUENCY:  93.5
FORMAT:           REGIONAL MEXICAN MUSIC, TEXMEX, SPANISH POP, NEWS IN ENGLISH AND SPANISH.
COVERAGE:     THIS STATION IS LOCATED BETWEEN SAN ANTONIO TX, AND CORPUS CHRISTI TX, ITS PRIMARY AREA COVERS THE CITIES OF GEORGE WEST, BEEVILLE, ALICE, COTULLA, FREER, THREE RIVERS, FLORESVILLE, PLEASENTON, SINTON, MATHIS, SAN DIEGO, GARDEN DALE AMONG OTHER POPULATIONS IN TEXAS AS WELL.  ON A SECONDARY COVERAGE OUR SIGNAL REACHES THE OUTSKIRTS OF SOUTH SAN ANTONIO REACHING AN ESTIMATED UNDERCOUNT OF 10% OF THE POPULATION.
THE ESTIMATED NUMBER OF PEOPLE REACHED BY THIS STATION IS 231,961
                  DEMOGRAPHICS
WHITE                                 46.90%             
AFRO AMERICANS             1.30%
HISPANIC                           51.00%
NATIVE AMERICANS          0.30%
ASIAN                                       .20%
PACIFIC ISLANDERS              0%
MIXED RACES                        .60%
OTHERS                                  .10%
(TOTAL MIGHT BE GREATER THAN 100% BECAUSE HISPANICS MAY BE COUNTED IN OTHER RACES)
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CALL SIGNS:    KAJP
FREQUENCY:  93.5
FORMAT:           REGIONAL MEXICAN MUSIC, TEXMEX, SPANISH POP, NEWS IN ENGLISH AND SPANISH.
COVERAGE:     CARRIZO SPRINGS, CRYSTAL CITY, UVALDE, PEARSALL, ARTESIA WELLS, ASHERTON IN ITS PRIMARY COVERAGE AMONG OTHER CITIES IN TEXAS.   SECONDARY COVERAGE INCLUDES THE SOUTHERN OUTSKIRTS OF EAGLE PASS AT AN ESTIMATED UNDERCOUNT OF 10% OF THE POPULATION AS WELL AS FOR PIEDRAS NEGRAS COAHUILA ON THE MEXICAN SIDE.  THE ESTIMATED NUMBER OF PEOPLE REACHED BY THIS STATION IS 73,981.  
                    DEMOGRAPHICS
WHITE                             9.90%
AFRO AMERICANS         .60%
HISPANIC                     88.70% 
NATIVE AMERICAN         .20%
ASIAN                                 .40%
PACIFIC ISLANDERS      .00%
MIXED RACES                  .30%
OTHERS                            .00%
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CALL SIGNS:  KRIK
FREQUENCY: 100.5
FORMAT:REGIONAL MEXICAN, BANDA, NORTEÑO, TEJANO, NEWS IN ENGLISH AND SPANISH.
COVERAGE:THIS STATION IS LOCATED SOUTH OF HOUSTON IN REFUGIO COUNTY, WE COVER WITH CITY GRADE SIGNAL VICTORIA, BEEVILLE, AND SURROUNDING AREAS. 
REFUGIO COUNTY DEMOGRAPHICS
WHITE                                           35.66%
AFRICAN AMERICAN                    6.77%
NATIVE AMERICAN                         .56%
ASIAN                                                 .29%
PACIFIC ISLANDER                        .05%
HISPANIC OR LATINO               44.58%
OTHER RACES                           12.09%

 

VIRGINIA

CALL SIGNS:  WFAJ
FREQUENCY: 96.9
COVERAGE: EASTERN SHORE VIRGINA INCLUDING,KILMARNOCK, DELTAVILLE, ONANCOCK, CAPE CHARLES, GLOUCESTER POINT, EXMORE, NASSAWADOX WITH OUR PRIMARY SIGNAL.  OUR SECONDARY SIGNAL COVERS THE OUTSKIRTS OF VIRGINIA BEACH, POQUOSON, NORFOLK, HAMPTON, AND NEWPORT NEWS.
 
Hispanic Target Media is a newly formed chain of fm radio stations in the states of Texas, Arizona, California, New Mexico, Florida, and Virginia. Best investment in advertising.